New Powerful Marketing Tool
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Internet Video – and the facts to verify it from Adweek and Online Publishers Association:
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- Videos promoting a service or product: 50%+ of viewers after watching the video
will look into the offer and 12% will purchase. - Compare these results with the typical 2% or less that purchase from a text only site.
- 65% of viewers will watch the entire video compared to 20% or less that finish reading a text offering
- 68% of these viewers will share the video links with their friends and peers.
- 72% of web users are watching videos weekly, and is estimated to be 87% by 2011.
- 65% of video viewers are between the age of 35 and 64, with 67% of those being in
the middle to high income bracket.
Conclusion: the marketplace has accepted video as a viable marketing tool and is buying services or products after viewing either your site or your competitors.
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To have an on-line video created by other firms professionally created for you averages around $2,000 - $3000 per minute. Even as effective a marketing tool as video is – this is still a pricey venture. We don’t charge by the minute. Rather we look at the project as a whole.
Our Starter Package is only $2,500
That include a starter website with a blog, video shoot and production for a 2-5 minute video.
Videos can have immediate impact on influencing viewers to purchase your services or products, build credibility for your site and firm and dominate your niche market.
5 Secrets of Successful Legal Videos
Do you want to increase inquiry calls to your office?
On-line video is the absolutely best tool to accomplish this!
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1. Viewers see the real you.
Simply seeing a photo portrait doesn’t give anyone a sense of who you are or your mannerisms. A video displays your attitudes, passions and personality. All these traits paint a picture of you and what you do. This enables the viewer to decide if you are the right match for them. This is a golden opportunity to pre-market, sell yourself, and qualify a client without spending the time of a face-to-face introduction meeting. The first thing this does is separate you from all your competition.
2. Viewers get to hear you.
As a viewers listens to you they start to get a since of who you are and become comfortable with you. In a sense, they get a feeling of already knowing you and developing a bond between you. So, when they actually meet you, there is an immediate comfort level. This familiarity breeds trust and a acceptance of your style, your mannerisms, your strengths and builds confidence to call you instead of a faceless firm.
3. Viewers will see your confidence.
Seeing a believing what you are seeing is so much more powerful than simple written words. The big advantage is that the viewer can see you demonstrate your expertise in action prior or instead of them visiting you in your office.
4. it’s all about how you can help them.
The first thing a viewer wants to know is – how can you help me and solve my problem. They don’t care where you’re from, what law school you graduated from or how great you think you are. They want to know that you have the answers
5. Video vs Text.
Go to any legal website. What do you see? Photo, credentials, Law School degrees, areas of specialty, list of successful cases. Content that you have to wade through to determine if this attorney is right for you. Does this give you a sense of who the lawyer is? Or do you think video could present you better?
HOW TO DISTINGUISH YOURSELF WITH VIDEO
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Inform, Impress and Convince
Advice – Video is the key! The only way to distinguish yourself from the rest.
Your video tells the viewer, who you are, what you look like, what you do, what you sound like and how you speak, shows your confidence and passion, and whether you have the answers that convince a potential client to call you seeking your assistance.
Let’s Get Started
First order of business…
1. Write down 5 key points you want the viewer to understand. These are the key points that the viewer wants to know, not what you want to tell them (how long you’ve been in practice, law school and degrees and so on… The viewer is using his valuable time searching for the attorney who speaks to his issues and problems. What you uniquely bring to the table and how you present yourself will speak to that person who can relate to you and knows that you want to help him, and only him. If they feel that you can solve their problem you have a huge advantage over every other firm.
2. What questions do clients typically ask you when they first visit your office.
You probably have proven answers to all these questions that you give every potential client when they ask the same questions. This set of Q&A can be the basis for a series of education and informative videos that the viewer can watch and learn prior to calling you. When you are educating and imparting something of value, they will watch all of it and guess what? That builds trust and confidence in you. They develop a bond with you.
3. Put yourself in your potential client’s shoes. Pretend you are searching for an attorney in a special area but do not know how to determine which one is best. What questions do you even ask? When you think like a potential client, you’ll start to understand really what is important to show and say on your video. And as you view legal video examples on line, this point will be clear to you. You need to be yourself, be different, answer their needs and give-it-away… it will return 10-fold.
Tips to creating videos that sell
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Recent statistics show that viewers watch about 20 seconds and then move on.
Why? Well most viewers will no longer be willing to watch blurry pictures with bad sound that they cannot hear or understand or watch a moving power point presentation or a single scene with a talking head for 10 minutes.
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You must have a video that engages the viewer, captures their attention and holds it.
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It must be visually interesting with dialog that speaks to the viewer’s needs and wants.
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Once you have the viewer’s interest and trust – you are ready to present the benefits of your services or products – and they will listen and a good percentage will buy.
PRETTY PHOTOS ARE NOT THE ANSWER
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But my website is well designed – what’s wrong with that?
A well designed legal site has a professional look, colors, photos, scenic pictures, all intended to impress you and build confidence in the firm. That’s great, but once again, how well does this sell your services? The viewer must navigate through your site to determine if your firm or attorneys have the expertise to solve their issue. They may be impressed with the style and presentation, but where the meat of the matter? Why not offer them a video that clearly portrays you, your expertise and desire to help them, saving them valuable time, not having to read and try to understand legalese.
Big Tip!
The viewer is not that interested in you, but in your ability to bring your talent and expertise to bear on their individual legal dilemma. Test it – The next appointment you get from a viewer - ask them, what was it about your website that moved them to make an appointment with you? The answer may surprise you.
Can you honestly say today – What information is on your website that will move a viewer to action, to call you for an appointment and not your competition down the street?
The Ball is in your court.
You can continue with your current website content and presentation hoping for someone to call. You can continue to be satisfied with responses from your marketingand web presence. Or you can begin to separate your self from all of them, be unique and start capturing more business and clients.
5 Secrets of Successful Legal Videos
Do you want to increase inquiry calls to your office?
On-line video is the absolutely best tool to accomplish this!
Posted by admin
1. Viewers see the real you.
Simply seeing a photo portrait doesn’t give anyone a sense of who you are or your mannerisms. A video displays your attitudes, passions and personality. All these traits paint a picture of you and what you do. This enables the viewer to decide if you are the right match for them. This is a golden opportunity to pre-market, sell yourself, and qualify a client without spending the time of a face-to-face introduction meeting. The first thing this does is separate you from all your competition.
2. Viewers get to hear you.
As a viewers listens to you they start to get a since of who you are and become comfortable with you. In a sense, they get a feeling of already knowing you and developing a bond between you. So, when they actually meet you, there is an immediate comfort level. This familiarity breeds trust and a acceptance of your style, your mannerisms, your strengths and builds confidence to call you instead of a faceless firm.
3. Viewers will see your confidence.
Seeing a believing what you are seeing is so much more powerful than simple written words. The big advantage is that the viewer can see you demonstrate your expertise in action prior or instead of them visiting you in your office.
4. it’s all about how you can help them.
The first thing a viewer wants to know is – how can you help me and solve my problem. They don’t care where you’re from, what law school you graduated from or how great you think you are. They want to know that you have the answers
5. Video vs Text.
Go to any legal website. What do you see? Photo, credentials, Law School degrees, areas of specialty, list of successful cases. Content that you have to wade through to determine if this attorney is right for you. Does this give you a sense of who the lawyer is? Or do you think video could present you better?